During which phase is Beta Testing typically conducted?

Beta Testing is a critical phase in the product development lifecycle, carried out after the product has been fully developed. This stage involves releasing the product to a selected group of users outside the company to identify any issues or improvements needed before the final launch. These external testers provide valuable feedback based on real-world usage, which helps in fine-tuning the product.

Conducting Beta Testing after full development allows for thorough testing of the product's functionality, performance, and user experience. This timing is crucial because the product should be in a usable state, reflecting as close to the final version as possible, so that beta testers can provide accurate and relevant feedback.

Understanding that Beta Testing occurs after the product has been developed can also help clarify the purposes of the other phases. For instance, prior phases like product design focus on the conceptualization and planning, while marketing deals with promoting the product once it’s ready for launch. Hence, the correct association of Beta Testing with a complete product underpins its role in ensuring quality before the product is widely available.